Study Identifies Generative AI Health Adoption Predictors

Researchers conducted a representative online survey in September 2024 of 1,990 adults across Austria, Denmark, France, and Serbia to assess generative AI use for health information and predictors of adoption. Only 39.5% reported any use; performance expectancy, habit, and hedonic motivation consistently predicted intention, while effort expectancy, social influence, and health literacy/status were mostly unrelated. Findings suggest targeted communication and improved access to promote equitable adoption.