Product Launchgenerative aimultimodalaugmented realitysnapchat
Snapchat Launches Animate It Video Lens
8.0
Snapchat recently rolled out 'Animate It,' a custom AI Lens that generates personalized animated video effects from natural-language prompts. The feature integrates Snap’s existing ML and Lens AR infrastructure to produce one-of-a-kind shareable videos in seconds, marking the company’s first open prompt video-generation Lens. The rollout underscores Snapchat’s push to keep AI focused on camera-first creative tools for creators and users.
Key Points
- 1Introduces text-to-video 'Animate It' Lens generating custom animated video effects from prompts
- 2Expands Snap's AR and generative capabilities, differentiating camera-first social engagement from rivals
- 3Enables creators and marketers to produce shareable short-form video content quickly within Snapchat's ecosystem
Scoring Rationale
Product introduces notable generative video feature; scope limited to Snapchat's platform adoption and creator use cases.
Sources
Public references used for this report.
Practice with real Social Media data
90 SQL & Python problems · 15 industry datasets
Used by DS/ML engineers at top companies
250 free problems · No credit card
See all Social Media problems
