SAG-AFTRA Proposes Tilly Tax For Synthetic Actors

Actors' union SAG-AFTRA prepares to negotiate with studios on Feb. 9 over AI and streaming-era pay, including a proposed royalty — dubbed a 'Tilly tax' — on synthetic actors to flow into the union's pension and health funds. Talks also revisit streaming residuals after the 2023 strike, with past demands for 1% of streamer revenues (~$500 million) and a current $40 million projected success bonus. The outcome could reshape studio costs and actor compensation.