Retailers Deploy In-Store Personalisation Using Loyalty Data

Retailers are adopting in-store hyper-personalisation, Mark Thomson of Zebra Technologies says, by leveraging loyalty programmes, apps and scan‑and‑go devices to recognise customers and deliver tailored promotions. He notes mission-aware timing matters—short trips differ from full-basket shops—and cautions against spamming shoppers, while saying AI-driven tests and conversational kiosks can improve conversion, cross-sales and lifetime value.