Oura Health Maintains Subscription-Based Access Model

In a statement reported by Android Authority, Oura Health reaffirmed its commitment to a $5.99 monthly subscription for full access to its ring’s health insights. The company says recurring revenue funds continuous software improvements, machine-learning features, and infrastructure for longitudinal biometric analysis. The stance highlights trade-offs between sustainable monetization and potential customer churn amid subscription fatigue and non-subscription competitors.