Organizations Prioritize Targeted AI To Improve ROI

Analyst piece argues that while AI adoption is widespread in 2026, many strategies fail to produce measurable ROI, and identifies three overhyped approaches—blanket 'AI everywhere', fully autonomous customer experience, and mass generative content—and three effective strategies: focused workflow automation, AI-augmented decision making, and strategic personalization. It recommends starting with business problems, testing in phases, and measuring impact to translate AI into value.