OpenAI Shifts Instant Checkout To Retail Apps

OpenAI is abandoning its Instant Checkout feature and working with retailers to create dedicated apps within ChatGPT, rerouting purchases to merchants' own websites to complete transactions. The move follows merchant onboarding and data-accuracy challenges with native checkout—retailers including Shopify, Walmart and Etsy will use in-app browsers or external redirects while competitors like Google add real-time inventory and loyalty integration, prompting a recalibration of agentic commerce.