Product Launchconversational adspricing tiersopenaiad monetization
OpenAI Introduces Ad-Supported ChatGPT Pricing Tiers
9.0
OpenAI is rolling out an ad-supported ChatGPT option alongside ad-free subscriptions and new pricing tiers as of January 2026. The lineup ranges from a free ad-supported plan and Go ($8) to Plus ($20), Pro ($200), Business ($25/user annually) and custom Enterprise, with ads shown at the bottom of responses and an initial CPM test near $60 per 1,000 impressions. Marketers will face limited conversion tracking early on.
Key Points
- 1Introduces ad-supported and ad-free tiers, including Free, Go ($8), Plus ($20), Pro ($200), Business, Enterprise.
- 2Positions conversational advertising within ChatGPT, testing a premium CPM of about $60 per 1,000 impressions.
- 3Requires marketers to develop contextual chat-ad strategies while accepting limited reporting and conversion tracking initially.
Scoring Rationale
High novelty and broad industry impact, tempered by single-source reporting and limited technical depth or context.
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