OpenAI announced on Friday it will begin testing ads in ChatGPT in the coming weeks for logged-in US users on the free tier and the $8/month ChatGPT Go plan. The clearly labeled ads will appear in a separate area at the bottom of chats; Plus, Pro, and Enterprise subscribers are exempt, and OpenAI says it will not share conversations with advertisers and will exclude minors and sensitive topics.
Key Points
- 1Introduce ads for logged-in free and ChatGPT Go users, surfacing at chat bottom.
- 2Position ads to subsidize access and allow more users with fewer usage limits.
- 3Provide user controls to disable personalization, clear ad data, and dismiss ads.
Scoring Rationale
Official OpenAI product monetization has broad reach and privacy controls; limited novelty because ads were previously signaled and tested.
Sources
Public references used for this report.
View 25 more sources
- 04OpenAI says it will start testing ads on ChatGPT in the coming weekscbsnews.com
- 05OpenAI to test ads in ChatGPT in bid to boost revenuekoreatimes.co.kr
- 06OpenAI is Testing ChatGPT Ads — Travel Brands Should Pay Attentionskift.com
- 07OpenAI Is Starting To Test Ads On ChatGPTdeadline.com
- 08ChatGPT ads are coming, and they’re not exactly subtle [Gallery]9to5google.com
- 09OpenAI introducing ads to ChatGPTthehindu.com
- 10Openai To Test Ads In Chatgpt Free, Go Tiers, Sam Altman Says 'We Will Not Accept Money To Influence The Answer'benzinga.com
- 11ChatGPT is introducing ads this year. Why it makes sense.livemint.com
- 12OpenAI to Show Ads in ChatGPT for Logged-In U.S. Adults on Free and Go Plansitsecuritynews.info
- 13Ads coming to ChatGPT for some US users as OpenAI seeks to generate new revenuefoxbusiness.com
- 14ChatGPT to test ads in U.S. as OpenAI redefines AI monetizationthenextweb.com
- 15OpenAI Starts Testing Ads on ChatGPT Despite Privacy Concernscryptopanic.com
- 16ChatGPT brings ads to cheap Go tier as OpenAI claims answer integritynotebookcheck.net
- 17Warning Bells For Google As OpenAI Enters Ad Market (NASDAQ:GOOG)seekingalpha.com
- 18OpenAI to test ads in ChatGPTitnews.com.au
- 19OpenAI to introduce ads to free and lower-tier ChatGPT subscribers to address soaring coststheindependent.sg
- 20OpenAI to Launch Ads in ChatGPT for Free Users in 2026webpronews.com
- 21OpenAI Opens The Box; And BBC Opens Up To YouTube Adsadexchanger.com
- 22OpenAI Brings Ads To ChatGPT As Costs Mountforbes.com
- 23Schneier on Securityschneier.com
- 24OpenAI to trial ads in ChatGPT – what might that mean for retail media?internetretailing.net
- 25ChatGPT says it is not sharing your conversations with advertisers, but there's a catchtheblaze.com
- 26Bold Call: OpenAI’s ads pivot may come too little, too latedigiday.com
- 27OpenAI to unveil chatbot ads to its advertisers: Reportcio.economictimes.indiatimes.com
- 28OpenAI will put ads in ChatGPT. This opens a new door for dangerous influencetheconversation.com
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