Norwegian Industry Phases Out Fast-Growing Chickens

The Norwegian chicken industry announced it will phase out fast-growing breeds and transition to 100% higher-welfare breeds by the end of 2027, affecting about 70 million birds raised annually. The move, following adoption of Rustic Gold and Hubbard JA787 breeds and NGO campaigning, confronts welfare concerns linked to Ross 308 genetics. Advocates say it could increase pressure on UK retailers, where around 90% use Ross 308.