Motion Designer Adopts Generative AI Workflows
Matt Silverman of iBelieveInSwordfish says he has integrated generative AI into concepting and production workflows since summer 2022, starting with Midjourney and expanding to Runway Gen3 and ChatGPT on client projects from November 2022 through 2025. He used AI for ideation, mosaic-inspired imagery, procedural 3D translation, GenAI video backgrounds, and a nested super-zoom technique, delivering conference openers and large-scale installations.
Key Points
- 1Adopts generative models (Midjourney, Runway Gen3, ChatGPT) across concepting-to-production since summer 2022
- 2Demonstrates significance by enabling rapid ideation and scale for client projects like MSC, Confluent, and Workday
- 3Informs practitioners to integrate GenAI with CG, compositing, and automation (After Effects plugin) for polished results
Scoring Rationale
Strong firsthand case study showing practical GenAI-for-production techniques, but limited in scope to one studio and specific clients.
Sources
Public references used for this report.
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