Model Context Protocol Transforms Hotel Booking Visibility

Cendyn is promoting the Model Context Protocol (MCP) this year to connect AI platforms like ChatGPT, Claude, and Perplexity directly to hotel systems, enabling live rates, availability, and policy data in AI search results. The company launched Cendyn AI Connect to push Availability, Rates, and Inventory (ARI) into AI platforms via MCP, aiming to increase direct bookings and prepare hotels for agentic AI booking capabilities.