Middle East Companies Accelerate Reinvention, Reveal Readiness Gap

At the World Economic Forum in Davos 2026, Omar Boulos of Accenture presented Pulse of Change survey data showing 82% of C-suite leaders expect greater disruption in 2026 and that 82% of Middle Eastern organisations accelerated reinvention last year. He highlighted a 24-percentage-point leader–employee readiness gap, only 9% redesigning roles for AI, $72bn regional digital spend, and urged scaling agentic AI plus reskilling.
Key Points
- 1Report shows 82% of C-suite expect increased disruption in 2026; 82% Middle East accelerated reinvention
- 2Highlights a 24-point leader-employee readiness gap and only 9% redesigning job roles for AI adoption
- 3Implies firms must scale agentic AI, invest in reskilling, and treat digital core as strategic asset
Scoring Rationale
Credible, actionable regional survey with timely WEF insights, limited novelty beyond consulting benchmark and strategic recommendations.
Sources
Public references used for this report.
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