AI Firms Showcase Tools During Super Bowl

OpenAI and several rival AI firms are running national ads during NBC’s telecast of Super Bowl LX, with OpenAI debuting a 60-second spot emphasizing people using tools and promoting Codex. Anthropic, Google, Amazon, Meta, Genspark and Base44 will also air spots, signaling an industry push to win mainstream users and differentiate messaging amid consumer openness to switch providers.