Meta Runs Ads Promoting Data Center Benefits

Meta spent $6.4M on TV ads in Nov–Dec 2025 promoting data centers' local job and tax benefits across eight U.S. markets including Sacramento, Salt Lake City and Tallahassee, the New York Times reported Jan 29, 2026. The campaign comes as Meta — which operates 26 U.S. data centers and plans to spend $600 billion on new facilities — faces scrutiny from Democratic senators over energy costs, while Microsoft proposes measures to offset local electricity impacts.