Industry Newsrecommendation systemsshort form videometamonetization
Meta Expands Reels Share Driving Ad Shift
9.2
Relevance Score
Sensor Tower data shows more than half of Instagram ads ran in Reels in 2025, up from 35% in 2024, and Reels accounted for 46% of U.S. time spent, up from 37% the prior year. Analysts and Meta executives say AI-driven recommendation engines are increasing engagement and ad spending, though Reels monetization remains lower than Feed.
