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Meltwater Releases State Of PR Report
6.1
Meltwater released its first annual State of PR Report based on insights from more than 1,100 PR and communications professionals worldwide. The report finds over 90% of PR teams use generative AI for drafting and research, while only 13% say AI is highly integrated. It also shows a shift toward outcome-based measurement, flat budgets amid higher expectations, and the need to prove ROI to secure leadership support.
Key Points
- 1Reports that over 90% of PR teams use generative AI, though only 13% fully integrate it
- 2Highlights shift toward outcome-based PR measurement, with one-third prioritizing alignment to business KPIs
- 3Warns flat budgets and leadership gaps mean PR must prove ROI to secure resources and influence
Scoring Rationale
Moderate survey novelty and actionable insights, limited to PR vertical and reliant on self-reported data.
Sources
Public references used for this report.
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