Industry Newsgenerative aipr measurementmeltwatermedia intelligence
Meltwater Releases State Of PR Report
|
6.1
Meltwater released its first annual State of PR Report based on insights from more than 1,100 PR and communications professionals worldwide. The report finds over 90% of PR teams use generative AI for drafting and research, while only 13% say AI is highly integrated. It also shows a shift toward outcome-based measurement, flat budgets amid higher expectations, and the need to prove ROI to secure leadership support.
Scoring Rationale
Moderate survey novelty and actionable insights, limited to PR vertical and reliant on self-reported data.
Practice interview problems based on real data
1,500+ SQL & Python problems across 15 industry datasets — the exact type of data you work with.
Try 250 free problems
