MBC C&I Showcases AI-Generated Feature Slate

At Hong Kong FilMart, Seoul-based MBC C&I’s AI Contents Lab is presenting its largest international slate to date, anchored by Raphael, an 80-minute film billed as one of the world’s first entirely AI-generated features, set to premiere in September. The lab outlined diverse AI-driven series, shorts and commercials using tools like Midjourney, Stable Diffusion, Runway Gen3 and ElevenLabs, and is seeking co-production and distribution deals.
Key Points
- 1Debuts Raphael, an 80-minute film claimed as one of first fully AI-generated features
- 2Leverages broad generative stack including Midjourney, Stable Diffusion, Runway Gen3 and ElevenLabs
- 3Signals production pathway for AI-driven storytelling; invites co-productions and commercial partnerships internationally
Scoring Rationale
Novel milestone in AI-film production drives score; limited industry-wide impact and company-centered claims restrict broader influence.
Sources
Public references used for this report.
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