Lifesight Launches Mia Marketing Intelligence Agent

Lifesight announced the launch of Mia, a marketing intelligence agent built on its Unified Measurement OS that helps ecommerce and retail marketing teams analyze performance across online and offline channels and generate strategic recommendations. Mia combines causal marketing mix modeling, incrementality testing, and causal attribution to produce scenario-based recommendations, transparent decision logic, and automated insights; Lifesight will demo Mia at Shoptalk 2026.