Industry Newsgenerative aimultimodalgame developmentkrafton
Krafton Reorganizes Company To Prioritize AI
8.0
In October, Korean publisher Krafton said it will reposition as an "AI-first company," reorganize and invest 100 billion won (about $69.7 million) in a new GPU cluster, and its studio leads discussed AI adoption at Gamescom in August. PUBG Studios uses AI for code review and concept-art prototyping, while Inzoi integrates AI-generated 3D assets, animations and dialogue trained on internal data, prompting Early Access player backlash.
Key Points
- 1Announces repositioning as AI-first with 100 billion won GPU cluster investment and reorganization
- 2Highlights practical AI adoption: code review, concept art, 3D asset conversion, dialogue and animation generation
- 3Suggests indie teams can innovate faster, but consumer backlash over generative assets raises ethical concerns
Scoring Rationale
Major corporate AI pivot and concrete investment, but impact limited to gaming vertical and early-stage consumer acceptance.
Sources
Public references used for this report.
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