Korea Tourism Organization Publishes 2026 Dualism Framework
Korea Tourism Organization announced at the 2025 Data Utilization and Convergence Analysis Conference that its 2026 travel buzzword is "dualism", unveiling the D.U.A.L.I.S.M. framework after three years of macroenvironmental, telecom, card-spending and social-data analysis. The framework defines seven trends—digital humanity, cultural unity, adaptive resilience, local re-creation, individualized value spectrums, spatial experience and multi-generation flow—guiding tourism product and marketing strategies.
Key Points
- 1Introduces D.U.A.L.I.S.M. framework identifying seven tourism trends for 2026 based on three years of data
- 2Highlights shifting demand for paired experiences like luxury-plus-practicality and technology-plus-emotion among travelers
- 3Urges travel operators to combine AI-enabled planning, immersive local offerings and regenerative tourism practices
Scoring Rationale
Official, data-driven forecast from KTO provides actionable sector insight, but it remains a strategic outlook rather than technical breakthrough.
Sources
Public references used for this report.
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