Analysissearch trendsyear in searchaotearoagoogle
Kiwis Search Trends Reveal 2025 Interests
2.3

Google's Year in Search 2025 for Aotearoa New Zealand summarizes what Kiwis searched for in 2025, highlighting top themes and queries. The piece features a tablescape illustration by Kiwi artist Brogan Scott.
Key Points
- 1Highlights top search themes among New Zealanders in 2025, per Google's Year in Search
- 2Likely reflects cultural, practical and news-driven interests across Aotearoa in 2025
- 3May indicate priorities for businesses, media and policymakers seeking engagement in New Zealand
Scoring Rationale
Official Google Year in Search offers national trend insight, but RSS-only source limits confidence and detail.
Sources
Public references used for this report.
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