iQIYI Launches Nadou Pro and Decentralized Content Model

iQIYI announced a package of AI-driven initiatives at iQIYI World Conference 2026 in Beijing on April 20-21, 2026, per the company's press release. The centerpiece is the commercial launch of Nadou Pro, described as a full-stack AI production platform integrating nearly 70 AI agents across scriptwriting, directing, visual design, and editing into a single workflow, aimed at resolving character and scene consistency problems common in AI-generated video. Creators using the platform gain access to iQIYI's IP library, talent network, and a shared digital asset library of scenes, props, and virtual characters, integrated with iQIYI's distribution and monetization systems. iQIYI Senior Vice President Wenfeng Liu said Nadou Pro's goal is "lowering creation barriers without compromising quality," unifying "the full chain from ideation to production, distribution, and monetization" in one platform.

The announcement frames a broader shift: iQIYI says it is moving from a centrally-commissioned content model toward a decentralized, creator-first ecosystem, with an upgraded, zero-threshold creator account system and revenue-sharing tied directly to project performance with no stated upper limit. The company is offering a 20% subsidy for AI-generated and mid-form series (minimum 5 minutes per episode, 60 minutes total runtime) through the end of 2026, an explicit adoption incentive rather than a general capability pitch. Founder and CEO Yu Gong framed this as building "a new content ecosystem where creators own their IP assets, audience relationships, and substantial commercial returns." Chief Content Officer Xiaohui Wang struck a more conservative note, saying "AI cannot change the reality that IP relies on premium content," positioning Nadou Pro as a production accelerant rather than a replacement for the roughly 350 new titles iQIYI announced alongside it.

Teams building or evaluating AI production stacks should note the specific engineering problem iQIYI says Nadou Pro solves, character and scene consistency across a chained pipeline of nearly 70 specialized agents, since that remains one of the harder unsolved issues in AIGC video production rather than a solved commodity feature. The revenue-sharing subsidy structure is also worth studying as a concrete example of a platform converting AI production-cost savings into creator adoption within a defined timeframe, rather than assuming lower costs alone will drive usage.

All available reporting traces back to iQIYI's own press release, syndicated widely but not yet independently verified by outlets with hands-on access to the platform; no third-party benchmarks, output-quality comparisons, or adoption figures have been published. Worth tracking: the first commercial projects produced on Nadou Pro, actual creator uptake against the year-end 2026 subsidy deadline, and any follow-up technical detail on agent orchestration, model provenance, and copyright handling for AI-assisted works built on iQIYI's IP library.