Insurers Deploy Advanced Analytics To Improve Profitability

WTW's 2026 Advanced Analytics & AI Survey of 59 US and Canadian P&C insurers, published 19 March 2026, finds that carriers investing more in advanced analytics achieved combined ratios six percentage points lower and premium growth three percentage points higher between 2022 and 2024. The survey also reports widespread adoption of predictive rating models, growing LLM use, and persistent data and IT bottlenecks hindering wider deployment.
Scoring Rationale
Credible WTW survey shows measurable financial gains from analytics; limited novelty and 59-sample size constrain broad generalization.
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