Government Game Sparks Viral Amelia Meme

Hull City Council's teen computer game Pathways, created with the Home Office Prevent programme, portrays a purple-haired Goth character 'Amelia' as a far-right antagonist and uses didactic de‑radicalization messaging. In mid-January 2026, AI-generated videos and social-media memes transformed Amelia into a pro-British symbol widely adopted by anti‑woke users, illustrating how heavy-handed counter-extremism content can backfire and fuel online polarization.