Google Faces Innovator's Dilemma Over Commerce

The article argues that incumbent tech giants, especially Google, face a modern Innovator's Dilemma as AI and agentic systems threaten advertising-driven business models. It cites Q3 2025 figures—Google Services accounted for 85.1% of revenue and Search 55%—and explains that Gemini, a rebuilt Shopping Graph with about 50 billion product listings and agentic checkout, could enable end-to-end commerce but requires new monetization models.