Google Expands Text Guidelines And VRC Non-Skip Ads

Google this week expanded beta access to AI Max text guidelines globally across Search and Performance Max campaigns and made Video Reach Campaign (VRC) non-skippable ad formats generally available worldwide in Google Ads and Display & Video 360. Text guidelines let advertisers set natural-language guardrails for AI-generated copy; VRC non-skip ads let Google's systems optimize 6-, 15- and 30-second formats across connected TVs. These updates let advertisers scale automated creative while preserving brand controls and reach.