Google Cloud introduced Gemini Enterprise for Customer Experience, a new platform for retailers to deploy AI agents across channels, announced at the National Retail Federation conference in New York. Early deployments with Kroger and Papa Johns integrate omnichannel agents for product discovery, cart building, ordering, and post-purchase support while keeping execution inside retailer-controlled apps and contact centers.
Key Points
- 1Launches configurable Gemini agents for omnichannel shopping, ordering, and post-purchase support
- 2Enables retailers to retain transactions within brand-owned apps and contact centers, preserving control
- 3Allows integration with existing systems for cart building, voice ordering, and issue resolution
Scoring Rationale
Major cloud product launch with verified deployments, but limited to retail vertical and incremental innovation.
Sources
Public references used for this report.
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