Industry Newshybrid aidigital twinnmatic aibrand marketing
Fred. Olsen Launches Hybrid AI Ad Campaign
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7.9
Fred. Olsen Cruise Lines today launches an industry-first Hybrid AI advertising campaign developed with Blunt House and produced by nmatic.ai, first airing on ITV1 on Christmas Day and running through February 2026. The campaign blends live-action, CGI, photography and generative AI, and features the world's largest AI digital twin of a single ship to reuse footage across locations, aiming to speed production and reduce costs.
Scoring Rationale
Strong practical demonstration of hybrid-AI production and digital-twin reuse; limited novelty beyond commercial application and press-release depth.
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