Enterprises Increase Investment in AI-Powered DAM
Forrester Consulting, commissioned by Orange Logic, finds 80% of enterprises plan to increase digital asset management (DAM) investments through 2026, based on interviews with 100 decision-makers across North America and Europe. The report shows 68% prioritize AI integration—citing automation, metadata enhancement, and content orchestration—and predicts AI-native DAM will accelerate time-to-market and asset reuse, prompting sizable budget increases.
Key Points
- 1Reports 80% of enterprises plan DAM investment increases through 2026, based on 100 decision-maker interviews
- 2Highlights AI priority: 68% cite AI integration for automation, metadata enhancement, and content orchestration
- 3Advises practitioners to adopt AI-native DAM to cut production costs and accelerate campaign time-to-market
Scoring Rationale
High novelty in industry-scale adoption metrics with practical ROI evidence, but score is tempered by vendor sponsorship and potential bias.
Sources
Public references used for this report.
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