Industry Newsgenerative aidamcontent orchestrationorange logic
Enterprises Increase Investment in AI-Powered DAM
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9.2
Forrester Consulting, commissioned by Orange Logic, finds 80% of enterprises plan to increase digital asset management (DAM) investments through 2026, based on interviews with 100 decision-makers across North America and Europe. The report shows 68% prioritize AI integration—citing automation, metadata enhancement, and content orchestration—and predicts AI-native DAM will accelerate time-to-market and asset reuse, prompting sizable budget increases.
Scoring Rationale
High novelty in industry-scale adoption metrics with practical ROI evidence, but score is tempered by vendor sponsorship and potential bias.
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