Engineering Leader Scales Mobile Platform To Hundred-Plus

Thiago Ghisi, an engineering leader, recounts his eight-year management journey (2019–2024) scaling teams at American Express, Apple and Nubank to over 100 engineers. He details operational cadences, accelerating decision-making, forming leadership teams, and cultural levers used while supporting a user base that reached about 60 million customers, growing roughly 5 million monthly. These practices aim to enable sustainable, strategic scaling beyond fifty engineers.