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Eline Van Der Velden Launches Tillyverse To Build AI Careers
8.1
Dutch producer Eline van der Velden announced plans to expand AI character Tilly Norwood into the "Tillyverse" and new AI talent studio Xiocia, with Prime Video's Mark Whelan joining as head of strategy, slated to launch in 2026. The initiative will develop AI characters and bespoke talent for third parties. The move prompted criticism from the Screen Actors Guild over training on performers without consent.
Key Points
- 1Announces Tillyverse and Xiocia studio launching in 2026, with Mark Whelan as strategy head
- 2Raises union backlash as SAG says character trained on performers without permission or compensation
- 3Prompts legal, IP, and representation questions for casting, talent agencies, and production workflows
Scoring Rationale
Strong industry relevance and official announcement, limited by narrow entertainment scope and emerging legal uncertainties.
Sources
Public references used for this report.
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