Elastic CPO Emphasizes Data-Driven Context Engineering

Elastic chief product officer Ken Exner told a 500-person audience at Elastic{ON} Sydney (part of a 12-city tour) that enterprise AI is moving from prompt engineering to "context engineering", arguing AI in production is fundamentally a data problem. He said organisations must connect LLMs to structured and unstructured enterprise data, and positioned Elastic’s unified search, observability and security platform as enabling infrastructure.
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Industry-relevant, actionable guidance from Elastic leadership, limited by being a company keynote rather than independent empirical evaluation.
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