Decision Counsel Elevates Executive Team for AI Era

Per a PRNewswire release distributed by Decision Counsel on May 6, 2026, Decision Counsel announced two leadership moves: Mike Swainey was promoted to President and Adrian Tumiati joined as Executive Strategist. The release lists clients including JD Power, Axos Bank, Calix, and S&P Global. The announcement quotes founder and CEO Sal Fuentes praising the hires and attributes 30 years of experience to Swainey. The release also quotes Swainey directly: "Decision Counsel is transforming our service delivery model and implementing agentic AI into everything we do," per the PR distribution.

Decision Counsel uses the phrase agentic AI in its announcement and related materials. Industry usage of the term typically denotes AI systems that can perform multi-step tasks, take initiative within defined constraints, and orchestrate actions across tools or workflows. Companies describing the adoption of agentic capabilities generally face engineering tasks around safe orchestration, permissioning, audit logging, and robust state management. Decision Counsel's own blog content from May 15, 2025, which discusses trust and human oversight, frames explainability and human-in-the-loop controls as central to responsible deployment; that post includes the quote, "If you remove humans from decision-making, you remove accountability," attributed to Seymour Duncker.

B2B go-to-market consultancies and agencies increasingly foreground AI capabilities in their services as a differentiation lever. Observed patterns in comparable transitions show that vendors promoting agentic features often need to couple productized automation with governance artifacts, such as runbooks, escalation paths, and transparent metrics, to persuade enterprise buyers. For practitioners, the practical work is rarely just model selection; it includes data integration, observability, and change-management around sales and marketing processes.

• •Whether Decision Counsel publishes concrete case studies, technical white papers, or playbooks that demonstrate how it implements agentic flows in client environments, beyond the promotional quote in the PR release.
• •Evidence of operational controls: audit logs, human-in-the-loop checkpoints, or explainability artifacts referenced in client deliverables or marketing collateral.
• •Client outcomes and metrics tied to AI-enabled programs, for example lead conversion lifts, time-to-close reductions, or revenue-attribution improvements reported by named clients.
• •Hiring or partnerships reflecting engineering depth: published roles, partner integrations with major AI platform vendors, or tooling choices disclosed in technical writeups.

Reporting shows Decision Counsel has elevated two executives and is publicly signaling a stronger AI orientation through the use of the term agentic AI and related messaging in promotional materials. The company's prior commentary on trust and human oversight, published on its site, adds context to that signal. Observers and practitioners will need concrete artifacts and client evidence to assess whether the announced changes translate into technical, operational, and measurable go-to-market outcomes.