Goldman Finds AI Exposure Pressures Entry-Level Hiring

Goldman Sachs reported on Aug. 19 that industries with greater exposure to AI automation have seen slower job-opening growth since the second half of 2022, with entry-level workers facing stronger hiring headwinds. CNBC and PYMNTS reported that call centers, software publishing, advertising services, and management consulting have fallen below historical employment trends across developed markets.
Goldman Sachs reported on Aug. 19 that industries more exposed to AI automation have experienced slower job-opening growth since the second half of 2022, and that the employment effects appear stronger for workers at the start of their careers.
The findings appeared in Goldman Sachs' "Global Economics Comment: Is AI Impacting Global Labor Markets?" report. CNBC reported that the relationship between AI exposure and weaker job-opening growth was particularly pronounced in Germany, Australia, and the United States.
Employment patterns in exposed industries
According to CNBC and PYMNTS, Goldman identified information and communication services as among the industries most exposed to AI and found that employment growth in those sectors had slowed across nearly all major developed economies since 2022. Outside the United States, however, employment in those industries remained near or above its long-run trend, CNBC reported.
Goldman's analysis found employment in several highly exposed sectors below historical trend across developed markets:
- •Call centers: 39% below trend in the United States, 33% below trend in Canada, and 27% below trend in Germany.
- •Software publishing: Employment has fallen sharply below trend, according to Goldman, as reported by CNBC and PYMNTS.
- •Advertising services and management consulting: Both sectors also showed employment below historical trend in the analysis.
Goldman's analysis described the cross-industry relationship as an association. The report stated that labor-automating tools were already available in the industries where it observed employment headwinds, PYMNTS reported.
Entry-level exposure
Goldman also found that AI-related hiring headwinds were felt more strongly by entry-level workers. CNBC reported that the bank cited recent U.S. labor-market data and other evidence indicating that displacement effects could be stronger for less-experienced workers.
The report arrives as AI adoption becomes more widespread across developed economies. CNBC reported Goldman estimated adoption at roughly 15% to 20% on average. That diffusion matters because entry-level roles often include standardized, high-volume tasks that can be partially automated or augmented with generative AI and workflow tools.
For data and ML practitioners, the findings reinforce the importance of measuring workforce effects separately from technology deployment. Across comparable industry transitions, changes in vacancy postings, hiring seniority mix, task composition, and output per worker can move differently. Labor-market associations alone do not establish causation, but they can identify sectors where more granular analysis of AI use, process redesign, and job creation is warranted.
Key Points
- 1Goldman links greater AI automation exposure with slower job-opening growth since 2022, especially in the United States, Germany, and Australia.
- 2Call-center employment showed the largest reported divergence from trend, falling 39% below trend in the United States according to Goldman.
- 3Comparable labor-market analyses require role-level hiring and task data because sector-level AI exposure does not independently establish causation.
Scoring Rationale
The report provides cross-market evidence relevant to AI adoption, workforce planning, and the measurement of automation effects. It is a notable labor-market analysis rather than a product release, regulatory action, or directly actionable technical update.
Sources
Primary source and supporting public references used for this report.
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