Criteo Expands ChatGPT Ads Access to New Markets

According to Criteo's investor update and press release, over 2,000 brands are currently advertising on ChatGPT via Criteo. Retail Times and Criteo report that ChatGPT Ads initially launched in the United States, Australia, Canada and New Zealand, and that advertisers in the United Kingdom, Japan and South Korea can now access ChatGPT Ads inventory through Criteo. The company also reports that ChatGPT Ads inventory is available through Criteo's self-service cross-channel performance platform, expanding access to small and mid-sized advertisers.

Per Criteo's update, the company offers a feature called Prompt Smart Ads that combines catalog data, commerce intelligence, and prompt-level insights to automatically generate optimised creatives and product descriptions tailored to a user query. Criteo's materials state early tests show campaigns using Prompt Smart Ads achieve roughly 4x higher spend after activation and that click-through rates from ChatGPT Ads are typically 2x-3x higher than comparable formats in other environments, according to Retail Times and Criteo.

Industry-pattern observations: Platforms that integrate commerce data with conversational prompts frequently report better engagement metrics early, because ads are served at moments of high intent and discovery. For practitioners, combining catalogue feeds with prompt-aware creative generation reduces the manual creative churn that often accompanies conversational placements.

Expanding ChatGPT Ads availability to additional markets and into a self-service flow lowers the activation friction for performance advertisers. Data scientists working on measurement and attribution will want to validate the comparability of conversion and click-through benchmarks Criteo reports, since conversational AI surfaces different user intents and session dynamics than traditional web or app channels.

Observers should track independent verification of the performance claims and whether advertisers sustain increased spend beyond initial activation periods. Also watch adoption by advertisers outside the leading verticals named in the update-apparel, home furnishings, consumer electronics, automotive and beauty-because broader category uptake would affect inventory pricing and measurement strategies.