Companies Face Stalled AI Adoption and ROI

A Feb. 17, 2026 analysis by Erin Eatough, Keith Ferrazzi, Wendy Smith and Shonna Waters finds that 88% of companies report regular AI use, yet leaders say adoption often stalls and performance gains plateau. Employees experiment with tools but fail to integrate them into workflows, leaving executives increasingly concerned about return on investment and prompting calls for stronger change management.
Key Points
- 1Finds 88% of companies report regular AI use, yet adoption frequently stalls.
- 2Highlights leaders' frustration and plateauing performance that limit expected ROI and strategic impact.
- 3Advises deeper integration and change management to convert experiments into sustained business value.
Scoring Rationale
Industry-wide adoption insight with practical implications; limited novelty and single-article sourcing reduce breakthrough impact and depth.
Sources
Public references used for this report.
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