Analysispredictive analyticsretail cpgadvantage solutionsdata governance
Chief Data Officers Drive Enterprise Data-Driven Outcomes
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Leslie A. P. Wikener, Chief Data Officer at Advantage Solutions, urges companies to shift from being data-reliant to truly data-driven by prioritizing measurable business outcomes, robust governance, and workflow-integrated AI. She and industry reports from Gartner and MIT Sloan argue that tying analytics to revenue, ensuring data quality, and closing the analytics 'last mile' are essential to realize AI's value and avoid costly errors.
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