Chicago Producers Bet Celebrity Casting Boosts Box Office
Producers Fran and Barry Weissler continue using celebrity stunt casting in Chicago, and their latest gamble, Whitney Leavitt, drove the production to its highest-grossing week in March with $1.4 million in ticket sales. The tactic, used previously with stars like Melanie Griffith and Pamela Anderson, helps sustain the 29-year revival and its roughly $800 million lifetime value by reigniting audience interest and boosting box-office revenues.
Scoring Rationale
Clear evidence of effective celebrity-casting with record box-office, but narrow theater focus limits broader industry significance.
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Sources
- Read OriginalCelebs who hit big — and didn't — in 'Chicago' on Broadwaynypost.com
