Traffic to OpenAI’s ChatGPT fell sharply between Dec. 7, 2025 and Jan. 3, 2026, dropping about 22% as daily visits fell from roughly 203 million to 158 million, Similarweb data shows. Google’s Gemini held steady at about 55–60 million daily visits and showed higher engagement (7m20s average visit, 4.3 pages), driven by distribution across Search, Workspace, Android and OS integrations.
Key Points
- 1Reports ChatGPT traffic fell 22% to about 158M daily visits during Dec 7, 2025–Jan 3, 2026.
- 2Highlights Gemini's steady 55–60M visits and stronger engagement, aided by Google distribution across platforms.
- 3Advises practitioners to prioritize platform integration and distribution alongside model improvements for user retention.
Scoring Rationale
Relevant industry usage data with expert context, but limited novelty and reliance on Similarweb restricts wider impact.
Sources
Public references used for this report.
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