Researchstakeholder managementorganizational changecorporate governance
CEOs Undertake Refounding To Restore Corporate Identity
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Researchers at Y-SIM, after interviews with more than 200 CEOs, define "refounding" as the effort companies undertake to rediscover and reactivate the essential capabilities and purpose that originally made them distinctive. The paper uses examples—Rio Tinto's 2020 cave destruction, Mars' proactive Mars Compass, and Walmart under Doug McMillon—to show refounding addresses organizational drift and aligns incentives, culture, and stakeholder metrics.
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