C2PA Fails To Prevent Widespread Deepfakes
As 2025 ended, Instagram head Adam Mosseri and major tech firms touted C2PA as a cryptographic provenance system to authenticate images and media. However, the article reports widespread implementation failures — hidden or inconsistent labels, removable metadata, uneven camera and platform support, and platforms like X not participating — leaving C2PA insufficient to prevent deepfakes or misinformation. Practitioners should not rely solely on provenance-based labeling.
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