Buyers Tighten Validation Of AI-Driven Insights

Forrester publishes The State Of Business Buying, 2026, based on its Buyers’ Journey Survey of nearly 18,000 global business buyers last year, reporting heightened scrutiny and widespread use of generative AI across purchase cycles. The report finds 94% of buyers use AI but validate outputs, larger buying groups for genAI features, rising procurement influence (53%), and frequent trial usage (over 60%), shifting vendor engagement.