Industry Newsagentic buyingprogrammatic adtechpubmaticcost efficiency
Butler/Till Demonstrates Agentic Media Buying Savings
8.2
Butler/Till and partner Pubmatic concluded a December 2025–January 2026 test of a programmatic, agentic media-buying system on a campaign for Geloso Beverage Group, Digiday reported. The experiment cut supply-chain fees by 82%, lifted impressions 40%, and reduced CPMs 30% while maintaining fraud and inventory standards; setup time fell about 98%, indicating notable cost and efficiency gains.
Key Points
- 1Recorded an 82% cut in supply-chain fees, 40% more impressions, and 30% lower CPMs
- 2Demonstrates agentic buying can reduce intermediaries while maintaining fraud and inventory benchmarks
- 3Enables agencies to reallocate budget to working media and cut campaign setup time by 98%
Scoring Rationale
Demonstrates strong measurable cost and efficiency gains, but findings stem from a single vendor-led pilot with limited generalizability.
Sources
Public references used for this report.
Practice with real Ad Tech data
90 SQL & Python problems · 15 industry datasets
Used by DS/ML engineers at top companies
Active Search Campaigns by BudgetEasyHigh CPC Clicks & Poor Landing PagesMediumCampaign ROAS by Attribution ModelHard
250 free problems · No credit card
See all Ad Tech problems
