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Butler/Till Demonstrates Agentic Media Buying Savings
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8.2
Butler/Till and partner Pubmatic concluded a December 2025–January 2026 test of a programmatic, agentic media-buying system on a campaign for Geloso Beverage Group, Digiday reported. The experiment cut supply-chain fees by 82%, lifted impressions 40%, and reduced CPMs 30% while maintaining fraud and inventory standards; setup time fell about 98%, indicating notable cost and efficiency gains.
Scoring Rationale
Demonstrates strong measurable cost and efficiency gains, but findings stem from a single vendor-led pilot with limited generalizability.
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