Brands Use AI To Scale Across Europe

Luke Elliott, VP of ecommerce, Europe at Pattern, outlines how brands can crack Europe’s fragmented ecommerce market by using AI and real-time data to ensure compliance, consistency and scale. He cites statistics—28% of brands used AI for operational efficiency and compliance, and reports that 78% and 76% of leaders face delivery and brand-control pressures—backed by Bosch and Leatherman examples.