Policy & Ethicsdeepfakechatbotspersonality rightsplatform moderation
Bombay Court Questions AI Celebrity Chatbots Legality
8.1
On Wednesday the Bombay High Court during Shilpa Shetty v. getoutlive.in & Ors. questioned the legality of AI tools and chatbots that simulate celebrity image, voice and likeness without consent, and directed an accused platform to file a detailed reply. The court recalled a December 2025 takedown order, considered broader injunctions against over 30 platforms, and stressed intermediary take-down on notice obligations.
Key Points
- 1Courts question AI chatbots simulating Shilpa Shetty's persona without her consent
- 2Highlighting legal gap around consent for AI-generated likenesses and deepfake distribution
- 3Advising platforms to implement takedown-on-notice, consent checks, and file affidavits when required
Scoring Rationale
Strong legal development with practical directives; limited to an ongoing national hearing and lacks final judgment.
Sources
Public references used for this report.
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