Bilibili Expands AI-Powered Advertising Tools And Monetization

At Bilibili's annual Ad Talk conference in 2025, the company highlighted rising engagement — 117 million daily active users, 376 million monthly users, and 112 average minutes watched per day — alongside creator growth and stronger advertiser metrics. It announced B-Data, an AI marketing strategy center, and expanded automated ads that now account for over 65% of placements, aiming to boost on-platform commerce.