Product Launchaigcdigital advertisingbilibiliautomated ads
Bilibili Expands AI-Powered Advertising Tools And Monetization
8.1
At Bilibili's annual Ad Talk conference in 2025, the company highlighted rising engagement — 117 million daily active users, 376 million monthly users, and 112 average minutes watched per day — alongside creator growth and stronger advertiser metrics. It announced B-Data, an AI marketing strategy center, and expanded automated ads that now account for over 65% of placements, aiming to boost on-platform commerce.
Key Points
- 1Reports engagement surge: 117M DAU, 376M MAU, 112 minutes average daily watch time
- 2Shows ad monetization strength: ad revenue up over 20% YoY for 11 consecutive quarters
- 3Introduces B-Data and automated ads to streamline targeting, budgeting, creative optimization, and reporting
Scoring Rationale
Official product launch with measurable ad metrics and high relevance, but innovation is incremental within established ad-tech practices.
Sources
Public references used for this report.
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