Product Launchaigcdigital advertisingbilibiliautomated ads
Bilibili Expands AI-Powered Advertising Tools And Monetization
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At Bilibili's annual Ad Talk conference in 2025, the company highlighted rising engagement — 117 million daily active users, 376 million monthly users, and 112 average minutes watched per day — alongside creator growth and stronger advertiser metrics. It announced B-Data, an AI marketing strategy center, and expanded automated ads that now account for over 65% of placements, aiming to boost on-platform commerce.
Scoring Rationale
Official product launch with measurable ad metrics and high relevance, but innovation is incremental within established ad-tech practices.
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