B2B Apps Transform AI Agents Into Teammates

An industry opinion piece argues that in 2026 B2B SaaS companies must build AI agents that function as genuine teammates rather than decorative features. It notes customers now expect ChatGPT- and Claude-level conversational understanding, contextual memory, and autonomous action, and offers concrete product guidance—context, actionability, personality, and new success metrics—to help teams prioritize agent design and measure real adoption.