Autodesk Sues Google Over Flow Trademark

Autodesk sued Google on Friday, Feb. 6, alleging Google's May 2025 'Flow' infringes Autodesk's 'Flow' trademark for AI-powered media-production software, Reuters reported Feb. 9. Autodesk says it used the Flow name since September 2022, alleges consumer confusion and irreparable harm, and seeks compensatory and punitive damages; the case could influence naming and competition in media and entertainment tooling.