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ASUS Ends Smartphone Production To Focus AI
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ASUS confirmed it will stop producing new smartphones, chairman Jonney Shih said, marking a strategic shift announced after early-2026 rumours. The company reported 26% revenue growth in 2025, with server revenue surpassing NT$100 billion and doubling in Q3 to represent 20% of sales. ASUS will continue supporting existing phones while reallocating resources to commercial 'physical AI' products and AI PODs with NVIDIA GPUs.
Scoring Rationale
Official, consequential corporate pivot supported by strong 2025 server growth; limited by single-company focus and limited technical detail.
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