Industry Newsnvidia gpusenterprise hardwareasusmemory pricing
ASUS Ends Smartphone Production To Focus AI
8.1
ASUS confirmed it will stop producing new smartphones, chairman Jonney Shih said, marking a strategic shift announced after early-2026 rumours. The company reported 26% revenue growth in 2025, with server revenue surpassing NT$100 billion and doubling in Q3 to represent 20% of sales. ASUS will continue supporting existing phones while reallocating resources to commercial 'physical AI' products and AI PODs with NVIDIA GPUs.
Key Points
- 1Ends smartphone production, chairman Jonney Shih confirms cessation of new Zenfone and ROG models
- 2Cites 26% 2025 revenue growth and server demand; servers surpassed NT$100 billion, Q3 server revenue doubled
- 3Shifts resources to 'physical AI'—PCs, robotics, smart glasses and AI PODs with NVIDIA GB300, HGX B300
Scoring Rationale
Official, consequential corporate pivot supported by strong 2025 server growth; limited by single-company focus and limited technical detail.
Sources
Public references used for this report.
Practice interview problems based on real data
1,625 SQL & Python problems across 15 industry datasets — the exact type of data you work with.
Try 250 free problems
